Blue Royal.
Big, heavenly blueberries.

Art Direction / Copywriting / Design.

Blueberries are blueberries, right? Wrong. When Blue Royal said they were about to release the biggest Blueberry on the market, we thought, "They can't be that big" - we were very wrong. So when asked to come up with a launch campaign, it was hard to go past divine research and development. God had another crack at blueberries, and boy, are we thankful she did.