MoleMap.
Mouthy Moles.

Concept.

People don't take much notice of their moles. They see them every day, and because of that, nothing much seems to change in a hurry. Mouthy Moles was an idea I had back when Facebook ads were the new kid on the block, and retargeting seemed like a chore. The idea was to create a mole that progressively worsened each time it was scrolled over. It would start out cute, talking to the viewer, speaking niceties and positive affirmations. Then as it grew, day by day, it would ultimately turn into something more devilish, spouting rude remarks and creepy threats - a mole you couldn’t ignore. An entertaining way to approach melanoma checkups, nonetheless.